Flower

Flower envisions a future where renewable energy is not only abundant but seamlessly managed with precision and intelligence. Our mission is to transform the energy landscape by harnessing the power of AI to make renewable energy reliable, predictable, and affordable for all.

We relentlessly pursue innovation through our advanced AI-powered optimization platform that integrates flexible energy assets like wind farms, solar farms, battery storage, and EV chargers. We believe technology can enable a fossil-free energy system that supports grid stability and empowers energy consumers across Europe.

By merging cutting-edge technology with a deep commitment to sustainability, Flower is pioneering a new era in energy management—where smart control meets ecological responsibility, creating lasting impact for the planet and society.

When we first came across Flower, we'll admit we were skeptical. Another energy tech startup promising to revolutionize renewables? But after digging into what this Stockholm-based company actually does, we found ourselves genuinely impressed by their approach to one of the industry's biggest headaches: making wind and solar power work reliably.

Founded in 2020, Flower has quietly built something pretty remarkable. They're not just talking about the renewable energy future — they're actually making it work today through smart software and strategic battery investments.

The Smart Money Behind Smart Energy

What caught our attention first was the funding momentum. Flower just closed a €45 million Series A (with another €20 million on top), bringing their total war chest to €100 million. When Northzone leads a round like this, alongside players like Sony's innovation fund, you know there's substance behind the hype.

But it's not just about the money. It's what they're doing with it that makes us optimistic about their trajectory.

Power Refinery: Where the Magic Happens

Flower's secret sauce is their AI-powered platform called Power Refinery. Think of it as the brain that makes renewable energy assets actually profitable and predictable. Instead of hoping the wind blows when people need electricity, Flower's system optimizes everything — from battery storage to energy trading — using machine learning that considers weather patterns, market behavior, and grid demands.

We've seen plenty of energy optimization tools, but Flower's approach feels more comprehensive. They're managing entire portfolios of wind farms, solar installations, and battery systems as one integrated network.

Real Assets, Real Impact

Here's what separates Flower from pure software plays: they're putting their money where their algorithms are. The company recently acquired major battery projects and signed Sweden's largest wind power PPA, managing 11 wind farms through SEB Nordic Energy.

This dual approach — owning assets while selling optimization software to others — gives them skin in the game and real-world data to improve their platform. It's a smart strategy that builds credibility with potential customers who might otherwise wonder if the technology actually works at scale.

European Expansion on the Horizon

Flower's expansion plans show they're thinking big but moving methodically. They're targeting the DACH region, France, Netherlands, and Belgium by 2025-2026 — markets where renewable energy adoption is accelerating but grid stability remains a challenge.

For investors and industry watchers, Flower represents something we don't see often: a cleantech company that's found product-market fit while building a sustainable business model. They're solving real problems for grid operators and renewable asset owners, and they've got the funding and partnerships to scale across Europe.