Aive

We envision a future where video production is seamlessly automated, enabling brands and creative teams worldwide to scale their storytelling with unprecedented efficiency and creativity. By harnessing advanced multimodal generative AI, we transform the complex, resource-intensive process of video post-production into a streamlined, intelligent workflow.

Our mission is to redefine video standards through a platform that blends analytical precision with generative innovation, empowering organizations to optimize content performance and achieve meaningful business impact. We are building a technology ecosystem that not only automates but also amplifies the creative potential of video at an enterprise scale.

Driven by a commitment to data security and compliance, we anchor our operations in a robust European infrastructure, ensuring trust as we expand globally. At Aive, we are crafting the future of video content creation—where speed, scale, and creativity converge to elevate the art and science of storytelling.

We'll be honest—when we first heard about another "AI video editing" startup, we nearly rolled our eyes. But Aive actually caught our attention for doing something genuinely different in a crowded space.

Instead of just slapping some automation on basic video tools, the Paris-based company has built what they call "Multimodal Generative Technology." That's a fancy way of saying they're combining analytical AI (the data-crunching kind) with generative AI (the creative kind) to handle the tedious parts of video post-production that usually eat up budgets and timelines.

What Actually Impressed Us

The numbers tell a compelling story. Aive's clients are reporting 2.5x better conversion rates and 30% lower customer acquisition costs—metrics that matter way more than flashy demo videos. We're talking about brands like LVMH and Stellantis, not small startups looking for quick wins.

What's clever is how they've tackled the real pain point: reformatting content for different platforms. Anyone who's tried to turn a landscape video into something that works on Instagram Stories knows this isn't just about cropping. Aive's AI actually understands scenes and makes smart decisions about what to highlight when adapting content.

The Enterprise Angle Makes Sense

We appreciate that Aive isn't trying to be everything to everyone right out of the gate. They're laser-focused on enterprise clients who have real budgets and complex workflows. Their European hosting approach also shows they understand enterprise concerns about data security and compliance.

The recent €12 million Series A from Invus validates what we're seeing—this isn't just another consumer app hoping to go viral. It's a serious B2B play targeting organizations that spend serious money on video content.

Room to Prove Themselves

That said, we're still in early days. Aive only launched commercially in 2024, so while the initial metrics look promising, we'd love to see how they perform over longer timeframes. The real test will be whether they can maintain their 30x speed claims and 20x cost savings as they scale beyond their current 40+ enterprise clients.

Still, if you're a creative team drowning in video adaptation requests or a brand tired of watching budgets disappear into endless rounds of reformatting, Aive looks like it's worth a serious conversation.