
ALICE App envisions a future where hospitality is seamlessly orchestrated through intelligent technology that unites every facet of hotel operations. At its core, the company is building a world where communication barriers within hotels dissolve, empowering staff and elevating guest experiences to new heights.
Driven by innovative cloud-based solutions, ALICE fosters real-time collaboration across departments with tools designed for speed, precision, and personalization. Our platform reflects a deep commitment to transforming the hospitality landscape by enhancing operational efficiency, while anticipating the needs of guests through smart integrations and proactive service delivery.
We exist to create an ecosystem where technology serves as the catalyst for hospitality excellence, supporting hoteliers worldwide in delivering flawless, life-improving customer experiences. Our journey is about redefining how service meets innovation in an ever-changing global hospitality environment.
Our Review
A Game-Changer for Hotel Operations
We've seen plenty of hotel tech solutions come and go, but ALICE App stands out as something special. Founded in 2013 after the team interviewed 500 hotel managers (talk about doing your homework!), ALICE tackles a problem that's plagued hotels forever: departmental communication chaos.
Smart Solutions, Smarter Operations
What impressed us most is how ALICE unifies everything under one digital roof. Instead of the usual juggling act between different systems, hotels get a complete suite covering housekeeping, maintenance, guest services, and more. It's like having a digital command center for the entire hotel.
The guest-facing mobile app is particularly clever, letting travelers request services directly from their smartphones. No more phone tag with the front desk or lost-in-translation moments - just smooth, instant communication.
Real-World Impact
With over 25,000 hoteliers worldwide using the platform, ALICE has clearly struck a chord in the industry. We're especially impressed by their client roster, which includes prestigious names like Shangri-La's Hotel Jen and Standard Hotels. The annual investment (starting around $6,000) seems reasonable given the operational headaches it solves.
Where It Really Shines
The platform's real-time translation feature, introduced in 2015, is a brilliant touch that shows ALICE really understands global hospitality challenges. It's these thoughtful additions that explain why it's ranked #4 in hospitality staff collaboration tools by Hotel Tech Report.
While it's now part of the larger Actabl family, ALICE continues to live up to its clever acronym: "A Life-Improving Customer Experience." For mid-size to large hotels looking to modernize their operations, we'd say ALICE is definitely worth a serious look.
Mobile guest engagement and request management
Guest messaging
Housekeeping management
Maintenance management
Service delivery management
Real-time communication and operational analytics






