Bjak

BJAK envisions a future where financial services, especially insurance, are transparent, accessible, and inclusive for everyone across Southeast Asia. By harnessing advanced technologies and innovative approaches, BJAK is redefining how individuals and businesses compare, select, and manage insurance policies, empowering millions with simplicity and confidence.

Built on a foundation of technology-driven innovation, BJAK integrates AI-powered agents, blockchain, and custom APIs to create seamless, secure, and efficient insurance experiences. The company strives to dismantle barriers in financial inclusion, crafting a marketplace where protection and investment opportunities converge with transparency and trust.

As a pioneer in digital insurance solutions, BJAK is committed to building a future where comprehensive and affordable financial products are within everyone's reach, driving meaningful change in the insurance landscape across the ASEAN region.

What Caught Our Attention

BJAK isn't your typical insurance company—and that's exactly why we're intrigued. Since launching in 2019, this Malaysian-based insurtech has quietly built something impressive: Southeast Asia's largest insurance portal with over 6 million users. What really grabbed us? They're the first company globally to fully digitize comprehensive life and medical insurance with AI agent support.

That's not just marketing speak. We're talking about turning one of the world's most notoriously complex industries into something you can navigate in under five minutes.

The Tech-First Approach That Actually Works

Here's where BJAK gets interesting. Most insurance platforms just slap a digital interface on old processes and call it innovation. BJAK rebuilt the entire experience from scratch—custom APIs, blockchain integration, and data science tools that actually make sense.

Their flagship platform, Bjak.com, lets users compare car, life, and medical insurance from 10+ providers instantly. But the real magic happens with their AI-powered agents that provide 24/7 support. We've seen plenty of chatbots that frustrate more than they help, but BJAK seems to have cracked the code on making AI genuinely useful in insurance.

Rapid Expansion Done Right

What impressed us most? BJAK's expansion strategy. Starting in Malaysia's competitive car insurance market, they've successfully moved into Thailand, Japan, and Taiwan—four very different markets with unique regulatory challenges.

That kind of regional growth usually comes with growing pains, but they've maintained their core promise: making insurance transparent and accessible. Plus, earning Malaysia's Flagship MSC Status shows they're not cutting corners on compliance as they scale.

Who This Works Best For

BJAK shines for anyone who's ever felt overwhelmed by insurance shopping. If you're in Southeast Asia and want to compare policies without the usual headaches, this platform delivers. Their investment-linked products also appeal to users looking to combine insurance with wealth building—a smart play for the region's growing middle class.

The 100% licensed and secured approach gives us confidence, especially for users who've been burned by sketchy insurance experiences before. Sometimes the best innovation is simply doing the basics really, really well.