Briefly —Effective marketing starts with Briefly. Try our AI-powered briefing platform today.

When we first encountered Briefly, we were skeptical. After all, how much innovation can you really bring to the humble marketing brief? As it turns out, quite a lot. This clever platform transforms what's typically a dreaded checkbox exercise into something that actually makes sense — and might even be enjoyable.

A Fresh Take on an Old Problem

What impressed us most is how Briefly rethinks the entire briefing process. Instead of just digitizing traditional Word templates, they've created a Lego-like system where teams can build and customize their own briefing workflows. It's the kind of solution that makes you wonder why no one thought of it sooner.

Smart Features That Actually Help

The automatic case study recommendations caught our attention. While writing a brief, the platform suggests relevant examples and inspiration — it's like having a seasoned creative director looking over your shoulder. This feature alone could save hours of research and help prevent those dreaded "blank page" moments.

Where It Really Shines

We're particularly impressed by Briefly's focus on making briefs more engaging and effective, not just easier to create. The platform guides users toward writing clearer, more inspiring briefs that actually motivate creative teams. And with upcoming integrations for tools like Slack and Notion, it's clear they understand modern workflows.

While still relatively new to the market, Briefly shows promise in solving a persistent pain point in marketing workflows. It's especially valuable for in-house marketing teams and agencies who handle multiple briefs daily. Just keep in mind that you'll need to invest some time upfront to customize templates and workflows to your needs — but that investment seems worth it for the long-term benefits.