Cera —Cera is a digital-first home healthcare company delivering care, nursing, telehealth and repeat prescriptions.

At Cera, we envision a future where healthcare transcends traditional settings, bringing compassionate, professional care directly into people's homes through the power of advanced technology. Our mission is to redefine healthcare by harnessing digital innovation to empower carers, improve health outcomes, and extend the quality and longevity of life for vulnerable and elderly populations.

We are building this future by pioneering the integration of machine learning and predictive analytics into everyday healthcare delivery, supporting thousands of healthcare professionals with tools that anticipate patient needs and prevent hospitalizations. Our Smart Care app and technology-driven care plans are designed to seamlessly blend compassionate human care with real-time data insights, creating a proactive and responsive health ecosystem in the home environment.

Driven by a commitment to meaningful impact, Cera is transforming the health landscape to not only improve individual lives but also reshape how communities and health systems operate—making home the center of effective, efficient, and dignified healthcare for all.

We've been tracking Cera since their early days, and honestly? They've built something pretty remarkable in the healthcare-at-home space. What started as two founders questioning why so much healthcare happens in sterile hospital corridors has evolved into Europe's largest digital-first home care operation.

The numbers alone tell quite a story — 10,000 healthcare professionals making over 60,000 daily home visits across the UK. That's not just growth; that's healthcare infrastructure at scale.

The Smart Care Breakthrough

Here's where Cera gets genuinely interesting: their Smart Care app doesn't just digitize paperwork (though it does that too). It's actually predicting health deteriorations with 82% accuracy using machine learning trained on thousands of care records.

We love that they're tackling the real problem — catching health issues before they become hospital emergencies. It's the kind of preventive approach that makes healthcare smarter, not just more convenient.

Why the Funding Makes Sense

That record-breaking £1.3 million seed round back in 2016 raised eyebrows, but looking at where they are now? The investors called it right. $150 million in total funding has built genuine healthcare infrastructure, not just another app.

The money went into real expansion — acquiring care businesses, building technology that actually works, and scaling a workforce that delivers tangible health outcomes.

Who Benefits Most

Cera shines brightest for elderly patients and families who want quality care without the institutional feel. Their model works particularly well for people managing chronic conditions or recovering from procedures — situations where consistent, professional home monitoring makes all the difference.

Healthcare providers also get a win here. Instead of managing overflow in already-stretched facilities, they can offer patients genuine alternatives that often deliver better outcomes at lower costs.