Durable

Durable envisions a world where self-employment is the default choice for a billion people, powered by accessible and intelligent AI tools that simplify every step of business ownership. We are building an ecosystem where any individual, regardless of technical skill, can launch and operate a thriving business in minutes.

By integrating advanced generative AI into website creation, customer relationship management, marketing, and business operations, Durable aims to transform how small businesses function—creating adaptive, scalable enterprises that evolve in real time. Our mission is to make owning a business easier than having a job by enabling rapid, seamless entrepreneurship on a global scale.

With a strong foundation in AI innovation and a focus on customer empowerment, Durable drives meaningful change by delivering a comprehensive, intelligent platform designed to unlock the potential of millions of service-based entrepreneurs worldwide, paving the way for a resilient and inclusive future economy.

We've been tracking Durable since its 2021 launch, and honestly, their growth trajectory caught us off guard. When a company goes from zero to 5 million websites in just two years, you pay attention. Their pitch is bold: make owning a business easier than having a job.

At first glance, that sounds like typical startup hyperbole. But after digging into their AI-powered platform, we found ourselves genuinely impressed by how they've tackled the real pain points of small business ownership.

The 30-Second Website Promise

Durable's flagship feature generates professional websites in about 30 seconds — and we mean actually professional, not those cookie-cutter templates you see elsewhere. The AI doesn't just slap together a generic site; it creates something that looks custom-built for your specific business type.

What surprised us most? The sites actually work for SEO out of the box. Too many AI website builders focus on speed but forget that a beautiful site means nothing if customers can't find it.

Beyond the Website Hype

Here's where Durable gets interesting: they didn't stop at website creation. The platform includes CRM, invoicing, marketing automation, and content generation — all powered by AI and integrated seamlessly. It's like having a digital business partner that handles the stuff most solopreneurs hate dealing with.

We particularly liked their approach to customer management. Instead of forcing you to learn another complex CRM system, leads flow directly from your AI-generated website into an intuitive dashboard that actually makes sense.

The Numbers Don't Lie

With $20 million in funding and backing from investors connected to OpenAI, Durable has the resources to execute on their ambitious vision. Their 4.8-star Trustpilot rating and explosive user growth suggest they're delivering on their promises.

But what really impressed us was their lean team of 30 people managing millions of websites. That's either incredibly efficient AI or some serious operational magic — probably both.

Who Should Pay Attention

If you're a service-based entrepreneur who'd rather focus on your craft than wrestle with website builders and marketing tools, Durable makes a compelling case. It's particularly strong for consultants, freelancers, and local service businesses who need a professional online presence without the technical headaches.

Their vision of making self-employment accessible to a billion people might sound grandiose, but based on what we've seen, they're building the right foundation to make it happen.