Equals

Equals envisions a future where business intelligence is democratized through the power of a connected, real-time spreadsheet. We believe that the most critical business decisions arise from the data people work with every day, and our mission is to transform spreadsheets into dynamic analytic engines that provide immediate, actionable insights.

By seamlessly integrating data sources like billing, CRM, and SQL databases, Equals removes the barriers between static data and live intelligence. We are forging a future where teams make faster, more accurate, and well-informed decisions without leaving the familiar spreadsheet environment, combining the flexibility of spreadsheets with the power of modern BI tools.

Our commitment is to architect tools that empower startups and growth companies to scale confidently by providing trusted, automated metrics and collaboration at scale, all while maintaining rigorous enterprise-grade security and simplicity at the core.

We'll be honest — when we first heard about Equals, we were a bit skeptical. Another spreadsheet tool? In 2024? But after digging deeper into what Ben McRedmond and Bobby Pinero built, we found ourselves genuinely impressed by their take on solving one of business analytics' oldest problems.

The "Aha" Moment

Here's what clicked for us: Equals isn't trying to replace your spreadsheets or force you into another clunky BI tool. Instead, they're making spreadsheets actually smart by connecting them directly to your business systems like Stripe, Salesforce, and HubSpot.

Imagine never having to export another CSV or manually update your ARR calculations again. That's the promise here, and from what we've seen with their customer testimonials from companies like Notion and Superhuman, they're delivering on it.

What Actually Works

The real magic happens in the automation layer. While you're working in what feels like a familiar spreadsheet interface, Equals is pulling live data from your tech stack in real-time. We particularly like how they've focused on SaaS metrics that actually matter — ARR, pipeline health, retention rates — rather than trying to be everything to everyone.

The SOC 2 Type II certification and built-in data warehouse capabilities show they're serious about enterprise readiness, which is refreshing for a relatively young company.

Who This Really Serves

We think Equals hits a sweet spot for growth-stage SaaS companies caught between outgrowing basic spreadsheets but not quite ready for enterprise BI complexity. If you're a finance or ops leader tired of spending half your week updating reports manually, this could be a game-changer.

The $22.6 million in funding from Craft Ventures and Andreessen Horowitz suggests the market agrees there's real demand here. Sometimes the best innovations aren't about inventing something entirely new — they're about making something familiar work infinitely better.