Haast

Haast envisions a future where enterprise marketing content is free from the burdens of manual compliance, unlocking new possibilities for innovation and strategic growth. By harnessing the power of advanced AI and large language models merged with deep legal expertise, Haast is transforming the way businesses approach regulatory adherence.

Our mission is to seamlessly embed intelligence into compliance processes, enabling organizations to accelerate content approval, reduce risk, and dynamically adapt to evolving regulations. We build a future where regulatory friction is minimized, and creativity and business agility are maximized through technology-driven compliance solutions.

Driven by a unique blend of legal insight and cutting-edge machine learning, Haast is redefining marketing content compliance for highly regulated industries, empowering enterprises to turn compliance from a barrier into a strategic advantage.

We've been tracking compliance tech for a while, and Haast caught our attention for all the right reasons. This Australian startup isn't just another AI company throwing machine learning at a problem — they're tackling one of the most painful aspects of enterprise marketing: getting content approved without losing your mind.

The Problem They Actually Solve

Anyone who's worked at a large enterprise knows the compliance nightmare. Marketing teams create brilliant campaigns, then watch them sit in legal review limbo for weeks. Haast's founders clearly lived this pain — Jason Watling's legal and IT background shows throughout their platform design.

What impressed us most is how they've automated the tedious stuff while keeping humans in the loop for complex decisions. Their AI can catch obvious compliance issues instantly, but it's smart enough to know when to escalate to real lawyers.

Results That Actually Matter

The numbers speak volumes: Mate (the Australian telco) cut their compliance review time by 80%. That's not a marginal improvement — that's transformational. We've seen too many AI tools promise the moon and deliver a flashlight, but Haast's case studies suggest they're delivering real operational impact.

Their platform doesn't just review content once and call it done. It monitors live marketing materials and flags issues as regulations change. For enterprises juggling multiple markets and evolving rules, this ongoing vigilance is gold.

Why We're Optimistic

The AUD 6 million seed round led by Airtree Ventures validates what we suspected — this team has built something special. But beyond the funding, we're excited about their expansion plans into contract review and anti-money laundering compliance.

The founder trio brings exactly the right mix: legal expertise, policy knowledge, and serious technical chops. In compliance tech, that combination is rarer than you'd think. Most solutions are built by either lawyers who don't understand scalable technology or engineers who've never dealt with regulatory complexity.