At Hoop, we envision a future where small businesses and professionals harness enterprise-grade productivity and customer support tools that are simple, affordable, and deeply intuitive. We exist to dismantle the barriers of complexity and cost that have traditionally denied smaller enterprises the technological advantages needed to thrive in a competitive landscape.
Hoop is creating a next-generation platform that automates the capture and management of tasks and customer interactions, from the chaos of video calls, emails, and messages into a seamless, intelligent workflow. By infusing AI with rich integrations and an understanding of unique business voices, we empower local businesses and service providers to deliver exceptional support and drive growth effortlessly.
Our commitment is to foster resilient, vibrant communities by enabling businesses to focus on what truly matters—serving customers and nurturing relationships—while we take care of the operational complexity. Hoop is building the future of work for a remote and AI-augmented world, one task at a time.
Our Review
We've been tracking Hoop since they emerged from stealth mode, and honestly, we're impressed by what this scrappy AI startup has built. When three former Trello executives decide to tackle task management again — but this time with AI — you pay attention.
The Trello Connection That Actually Matters
Sure, everyone mentions the founders' Trello pedigree, but here's what's really interesting: they're not just recycling old ideas with an AI wrapper. Justin, Stella, and Brian clearly learned from Trello's limitations and built something fundamentally different. Where Trello required you to manually organize everything, Hoop watches your work and does the organizing for you.
The AI captures tasks from your Zoom calls, emails, and Slack messages automatically. No more frantically scribbling notes during meetings or losing track of that important follow-up buried in your inbox.
What Got Our Attention
The pivot story here is fascinating. Hoop originally started as a decision-making platform but switched to AI task management based on user feedback. That kind of flexibility and willingness to change course? That's startup DNA you want to see.
Plus, they secured $5 million from Index Ventures with backing from some serious names like Wade Foster from Zapier. When other successful productivity tool founders are writing checks, that tells us something.
Who This Actually Works For
We think Hoop hits sweet spot for small business owners and service providers who are drowning in scattered tasks and customer requests. If you're running a local shop, consulting business, or service company and feel like you're always playing catch-up, this could be your lifeline.
The customer support AI agent feature is particularly clever — it learns your business voice and handles inquiries from day one. For small businesses that can't afford dedicated support staff, that's potentially game-changing.
The Reality Check
Here's where we pump the brakes a bit. Hoop is still young (founded in 2022) and primarily focused on individual users, though team features are coming. If you need robust collaboration tools right now, you might want to wait for their next iteration.
But for solo entrepreneurs and small teams willing to bet on AI-first productivity tools? Hoop represents exactly the kind of thoughtful automation we've been waiting for.
Feature
AI-powered automatic task capture from video calls, emails, Slack, and meetings
Dynamic master to-do list updating without manual input
Integration with Zoom, Google Meet, Slack
AI support agent for customer inquiries
Learning business voice and knowledge base for personalized support
FAQs
