HP IQ

HP IQ envisions a future where technology is an intuitive extension of human thought, powering work and life with intelligence that anticipates and adapts. Our mission is to amplify human ingenuity through innovative AI embedded deeply in the devices and ecosystems people depend on every day.

By integrating advanced AI into PCs, printers, and collaboration tools, we are building an environment where technology not only performs tasks but understands context — transforming complex workflows into effortless experiences. With the Cosmos platform at our core, we are orchestrating AI in a way that seamlessly bridges cloud and local intelligence, creating smarter interactions and unlocking new potential for creativity and collaboration.

As a dynamic AI innovation lab within HP Inc., we are driven by a commitment to empower users worldwide through intelligent devices and ecosystems that redefine productivity and connection, crafting the future of ambient AI-powered computing.

We'll be honest—when we first heard about HP IQ, our reaction was a mix of excitement and healthy skepticism. Another AI lab? Really? But after digging into what HP's doing here, we're genuinely intrigued by this move.

HP dropped $116 million to acquire Humane's assets and engineering team, essentially rescuing a promising but commercially struggling startup. It's a fascinating case study in corporate innovation—taking brilliant minds who couldn't quite crack the consumer market and giving them the resources of a Fortune 500 company.

The Talent They Snagged

Here's what caught our attention: HP didn't just buy technology, they bought serious Apple pedigree. Bethany Bongiorno and Imran Chaudhri, both former Apple directors who worked on some seriously impressive projects, are now leading HP IQ's charge into AI-powered computing.

These aren't random hires—they're the minds behind Humane's ambient computing vision. While the Humane AI Pin didn't exactly set the world on fire commercially, the underlying tech and thinking were solid. Sometimes great ideas just need the right home.

What's Actually Promising

We're most excited about HP IQ's practical approach to AI integration. Instead of chasing flashy consumer gadgets, they're focusing on embedding intelligence into devices people already use—PCs, printers, conference room tools.

The Cosmos platform they acquired is particularly interesting. It's designed to orchestrate AI requests across devices, creating that seamless, context-aware experience we've all been waiting for. Imagine your printer knowing when you're about to need those quarterly reports, or your PC automatically summarizing meeting notes while you're still in the conference room.

The Reality Check

Of course, we've seen plenty of AI labs launch with grand ambitions only to disappear into corporate bureaucracy. But HP IQ feels different—they're maintaining that "startup agility, global scale" approach, which could be the secret sauce.

The real test will be execution. Can they take Humane's ambitious vision and actually ship products that work reliably in the real world? We're cautiously optimistic, especially given HP's manufacturing expertise and global reach.