June

June.so envisions a future where product analytics is accessible and valuable to every team member, not just data experts. By transforming complex product usage data into approachable, actionable stories and reports, we empower B2B SaaS companies to make faster, smarter decisions that drive growth and customer success.

We are building a platform that democratizes analytics through innovative, no-code tools designed specifically for the unique challenges of B2B SaaS businesses. Our mission is to replace intimidating analytics experiences with intuitive, self-serve solutions that foster a strong understanding of product dynamics.

At the core of June.so is a commitment to clarity, speed, and impact—helping product and customer success teams focus on what matters most: understanding and improving customer engagement efficiently and effectively.

We've been tracking June.so since their Y Combinator days, and honestly, their story perfectly captures both the promise and challenges of building in the crowded analytics space. What started as a mission to be the "Airtable of analytics" ended up being something much more interesting — and ultimately led to a fascinating conclusion.

What Made June Different

June's biggest strength was understanding that B2B SaaS analytics isn't just B2C analytics with a different label. While tools like Mixpanel focus on individual user behavior, June built specifically for companies that need to understand how entire organizations use their product. That's a fundamentally different problem.

Their auto-generated reports were genuinely clever. Instead of forcing product managers to become data analysts, June would interpret usage patterns and spit out actionable insights in plain English. We tested it ourselves and were impressed by how quickly we could spot activation bottlenecks without writing a single SQL query.

The Sweet Spot They Found

June hit their stride with mid-stage B2B SaaS companies — those past product-market fit but not yet enterprise-scale. These teams desperately needed analytics but couldn't justify hiring dedicated data scientists. June's setup bar and self-serve onboarding made it possible for customer success teams to get meaningful insights within hours, not weeks.

The customer success workflows were particularly well-executed. We saw teams reduce churn by spotting usage drop-offs before customers even complained. That's the kind of proactive approach that actually moves the needle.

The Plot Twist Nobody Saw Coming

Here's where June's story gets really interesting. After five years of steady growth and a solid $2 million seed round, the team announced they were joining Amplitude in August 2025. This wasn't an acquisition in the traditional sense — it was more like a talent and vision integration.

Founder Enzo Avigo was refreshingly honest about the challenges of scaling in enterprise without massive funding rounds. Rather than chase more capital, the team chose to continue their mission within Amplitude's ecosystem. Their "Amplitude Made Easy" initiative basically takes June's user-friendly approach and applies it to a much larger platform.

What This Means for Users

If you're currently using June, this transition could actually be great news. You're getting the accessibility and B2B focus that made June special, but with Amplitude's enterprise-grade infrastructure and resources. For new customers considering product analytics, June's story shows that sometimes the best outcome isn't independence — it's finding the right partner to amplify your impact.

June proved that product analytics doesn't have to be intimidating or require a PhD in data science. Their legacy lives on in making complex insights accessible to the people who actually need to act on them.