We envision a future where digital advertising evolves seamlessly within the fabric of generative AI, creating experiences that resonate naturally with users instead of disrupting them. Our mission is to redefine how brands connect with audiences by embedding contextually relevant, native advertisements within AI-driven conversations.
At Kontext, we leverage the power of large language models to craft bespoke, real-time ads that integrate subtly into AI chatbots and applications, fostering a harmonious interaction between commerce and conversation. This approach transforms advertising into a meaningful exchange that respects user privacy and amplifies engagement.
As we expand our technology, including pioneering image-based ad formats, we strive to build a new era of digital marketing—one that is smarter, more effective, and fundamentally aligned with the way people interact with AI in their daily lives.
Our Review
We'll be honest — when we first heard about Kontext, we were skeptical. Another ad tech startup promising to "revolutionize" digital advertising? We've heard that song before. But after digging into what this Prague-based company is actually doing, we're genuinely impressed by their approach to advertising in the age of AI.
A Fresh Take on AI Advertising
Kontext isn't just slapping banner ads onto ChatGPT clones and calling it innovation. Instead, they're using large language models to generate contextual ads that flow naturally within AI conversations. Think of it as the difference between a friend casually mentioning a great restaurant versus someone shoving a flyer in your face.
The concept emerged when founder Andrej Kiska (formerly of Credo Ventures) was helping a friend monetize their AI app. Rather than forcing traditional ad formats into AI interfaces, they asked a better question: what if ads could be part of the conversation itself?
The Numbers That Caught Our Attention
Here's where Kontext gets interesting from a business perspective. They're already processing over 1 billion daily impressions across AI-native platforms — that's massive scale for a company founded just two years ago. More impressive? They're delivering 2-4x better cost performance for advertisers compared to traditional channels.
Major brands like Amazon, Uber, and Canva are already on board, which tells us this isn't just a cool experiment. When enterprise clients start writing checks, there's usually substance behind the hype.
What Makes This Different
The privacy angle here is clever. Instead of tracking users across the web like traditional ad tech, Kontext focuses purely on the context of what someone's asking an AI. It's behavioral targeting without the creepy surveillance — a win-win as data privacy regulations tighten globally.
Their recent $10 million seed round led by M13 suggests smart money believes in this vision. That funding is going toward expanding beyond text ads into image-based formats, which could open up even more creative possibilities for advertisers.
Who This Works Best For
Kontext seems tailor-made for brands targeting Gen Z and Millennials — audiences that increasingly interact with AI and hate traditional banner ads. If you're a performance marketer looking for fresh inventory or a publisher running AI applications seeking monetization, this platform deserves a serious look.
The real test will be whether Kontext can maintain ad quality as they scale. But given their early traction and the caliber of their brand partners, we're cautiously optimistic they're onto something significant in the evolving landscape of AI-powered advertising.
Feature
AI-driven advertisement platform for generative AI applications
Context-rich, native ads embedded directly inside AI chatbot conversations
Supports various ad formats including text and developing image-based ads
Targets primarily Gen Z and Millennial audiences
Provides advertisers with 2-4x better cost performance (CPA/CPI) over traditional channels
Privacy-friendly, context-based advertising
Monetization layer for publishers with 30% revenue cut
FAQs
