Kraftful

At Kraftful, we envision a future where user research is seamlessly embedded in every stage of product development, transforming scattered feedback into clear, actionable insights. We believe that understanding the voice of the customer at scale is essential to building innovative, impactful products that truly meet user needs.

Our AI-driven platform harnesses advanced machine learning to translate diverse user voices into prioritized product strategies, enabling teams to iterate with empathy and precision. By breaking down language barriers and integrating effortlessly with project management tools, we empower product teams globally to operate with clarity and speed in a complex digital landscape.

Through continuous innovation and a deep commitment to human-centered design, Kraftful is creating a new standard for how companies listen, learn, and evolve — fueling a future where product decisions are guided by real user experience, amplified by AI intelligence.

We've been tracking Kraftful since their early days, and honestly, their journey has been nothing short of impressive. What started as a San Francisco startup in 2019 has evolved into one of the most talked-about AI tools in product management — so much so that Amplitude recently snatched them up to beef up their own platform.

At its core, Kraftful tackles a problem we see everywhere: product teams drowning in user feedback with no good way to make sense of it all. Their AI doesn't just collect reviews and support tickets — it actually tells you what matters most for your bottom line.

The AI That Actually Gets It

What caught our attention wasn't just another feedback tool, but how Kraftful's AI prioritizes insights by revenue impact and volume. We're talking about a system that can sift through millions of user comments in dozens of languages and tell you exactly which feature requests will move the needle.

The multilingual support is particularly clever — imagine having customers complain in Japanese, Spanish, and German, and getting a unified insight summary in English. That's the kind of functionality that makes global product teams take notice.

Beyond Just Listening

Kraftful 4.0 really impressed us with its end-to-end approach. It's not enough to just analyze feedback anymore — teams need to act on it. The platform now generates product requirement documents, writes user stories, and syncs directly with Jira and Linear.

We tested their ChatGPT plugin, and it's become one of those tools product managers didn't know they needed. Being able to query your user feedback like you're having a conversation? That's genuinely useful.

Who Should Pay Attention

With over 50,000 teams using it — including heavy hitters like Google, Microsoft, and Meta — Kraftful has clearly struck a chord. We think it works best for product teams at scale who are tired of manually combing through feedback spreadsheets.

The recent Amplitude acquisition tells us everything we need to know about where this technology is headed. When a company growing 87% ARR gets acquired, you know they're onto something big. For product teams looking to make user research less of an academic exercise and more of a strategic advantage, Kraftful represents exactly the kind of AI-first thinking the industry needs.