Magical envisions a world where repetitive, soul-crushing digital tasks are entirely transformed through the power of intelligent automation. Our mission is to free human potential by creating automation tools so intuitive and capable that anyone, regardless of technical skill, can eliminate tedious work and focus on creativity and impact.
We are driving a future where AI employees act as seamless digital partners, autonomously executing complex workflows with human-like intelligence and precision. By blending no-code simplicity with advanced agentic AI, Magical is pioneering a new class of productivity tools that unlock exponential efficiency across industries.
At Magical, we believe in creating technology that reshapes how work gets done—empowering every user to reclaim time and energy from mundane tasks and redefine what is possible in the digital workplace of tomorrow.
Our Review
We've been watching Magical since its early days as a Chrome extension darling, and honestly, we're impressed by how they've managed to evolve without losing their soul. What started as a simple text expander has morphed into something much more ambitious — and we think they're onto something big.
From Humble Beginnings to AI Powerhouse
The founding story hits close to home for anyone who's ever copy-pasted the same email template 47 times in a day. Husband-and-wife team Harpaul Sambhi and Rosie Chopra built this out of pure frustration with soul-crushing admin work. We love that origin story because it shows in the product — there's a real understanding of user pain points here.
The numbers speak volumes too. Going from zero to 950,000 users across 100,000+ companies in just five years? That's not luck — that's solving a real problem really well.
The Big Pivot That Actually Makes Sense
Here's where things get interesting. Most companies would've stuck with the text expansion goldmine, but Magical just launched what they're calling "agentic AI workforce" in 2025. We were skeptical at first — sounds like buzzword bingo, right? But after digging deeper, we think this could be the future of workplace automation.
Unlike traditional RPA that follows rigid scripts, these AI agents can actually think and adapt. They're claiming 90%+ reliability on complex workflows, which is frankly impressive if true. It's like having a digital employee who never needs coffee breaks.
What Really Impressed Us
The no-integration approach is brilliant. While competitors make you jump through API hoops and IT approval processes, Magical just works. Install the extension, set up your workflows, and you're done. We've seen too many promising automation tools die because they were too complicated to implement.
The $41 million in funding from serious players like Greylock and Coatue doesn't hurt either. When investors of that caliber bet big, they usually see something we might miss.
Who Should Pay Attention
If you're in sales, customer support, recruiting, or any role drowning in repetitive digital tasks, Magical deserves a serious look. We particularly see value for mid-market companies that want enterprise-level automation without the enterprise-level headaches.
The transition from simple text expansion to full AI workforce is ambitious, maybe even risky. But we appreciate companies that aren't afraid to evolve their vision when they spot a bigger opportunity.
Feature
Text expansion and autofill
No-code automation
Agentic AI workforce for autonomous workflows
Works across millions of apps and websites
Automation of messaging, data entry, and form filling without API or integrations
Jobs
FAQs
Magical
