Mindset AI

We envision a future where artificial intelligence empowers professionals by augmenting their expertise and enhancing their impact, rather than replacing human insight. At Mindset AI, we build sophisticated AI agents that transform proprietary knowledge into dynamic, interactive experiences that elevate user engagement and operational efficiency.

Our platform harnesses cutting-edge AI technology with a seamless, no-code approach, enabling organizations—especially in professional services and education—to quickly create personalized AI solutions. We focus on adaptability and continuous learning, ensuring our AI agents evolve alongside the needs of our clients and the landscape of technology.

Through our work, we are driving a new era of intelligence augmentation that supports growth, improves user journeys, and unlocks deeper value from data and expertise. Mindset AI is committed to reshaping how businesses leverage AI to create meaningful, lasting change.

We've been watching Mindset AI since they emerged from stealth in 2019, and frankly, we're impressed by how they've carved out their niche. While everyone's talking about ChatGPT and Claude, this UK-based company has quietly built something more practical: a platform that lets SaaS companies embed AI agents without the usual headaches of building from scratch.

What caught our attention isn't just their tech—it's their pedigree. The founding team previously built and successfully exited Workshare, so they know how to scale B2B software. That experience shows in their approach.

The Sweet Spot They've Found

Mindset AI isn't trying to be everything to everyone. They've laser-focused on professional services, consultancies, and edtech companies—sectors where personalized AI coaching actually makes sense. We love this specificity because it means their platform isn't a generic chatbot builder trying to work for every use case.

Their no-code approach is genuinely refreshing. Most AI platforms require a team of developers, but Mindset AI lets product teams customize agent personality, integrate with existing tools, and launch within weeks rather than months.

Numbers That Actually Matter

Here's where things get interesting: they hit £1 million ARR by October 2024 and are growing revenue at 120% year-over-year. For a five-year-old company in the competitive AI space, those aren't just good numbers—they're validation that businesses actually want what they're building.

The proof is in their client outcomes too. One client saw a 900% increase in course enrollments within weeks of deploying their AI agent. That's not a vanity metric—that's the kind of result that gets CFOs to renew contracts.

Why We Think They'll Keep Growing

Their recent £4.3 million funding round and expansion into the US market (with a Chicago office) shows they're thinking beyond the UK. With AI agents already deployed across 2,700 companies, they've got the scale to prove their platform works in the real world.

What we find most compelling is their mission: augmenting human capabilities rather than replacing people. In an industry full of "AI will replace everything" rhetoric, that's a refreshingly practical stance that actually resonates with the enterprises writing the checks.