Motive

Motive envisions a future where the physical economy is seamlessly connected and optimized through intelligent technology, transforming how industries manage and grow their operations on the ground. Our mission is to make work safer, more productive, and more profitable across diverse sectors that power the global economy.

By harnessing cutting-edge Internet of Things hardware and advanced artificial intelligence, we are building an integrated automated operations platform that empowers businesses to operate with unprecedented efficiency and insight. We believe technology should not just automate but meaningfully enhance every aspect of physical operations, from driver safety to fleet and workforce management.

At Motive, we are creating a world where every operational decision is data-driven and every asset optimized, enabling companies to thrive while reducing environmental and economic impact. Our innovations set a foundation for smarter, safer, and more sustainable industries tomorrow.

After extensively testing Motive's platform and analyzing customer feedback, we're impressed by how this company has evolved from its trucking-industry roots into a comprehensive operations powerhouse. What started as KeepTruckin has transformed into something much more ambitious – and they're pulling it off remarkably well.

A Smart Platform That Actually Delivers

What caught our attention is how seamlessly Motive integrates hardware and AI-powered software. Their platform isn't just another fleet tracking system; it's a sophisticated operation hub that handles everything from driver safety to spend management. We've seen plenty of companies promise "all-in-one" solutions, but Motive actually delivers on this promise.

Where The Platform Really Shines

The standout feature has to be their AI implementation. Their safety solution has achieved impressive real-world results – 69% fewer unsafe driving behaviors and 22% fewer accidents. That's not just marketing speak; it's tangible ROI that makes a difference to the bottom line.

We're also particularly impressed with their equipment monitoring capabilities. The system doesn't just track assets; it predicts potential issues before they become expensive problems. For businesses running large fleets or managing construction equipment, this predictive maintenance approach is a game-changer.

Room for Improvement

While Motive excels in many areas, we'd like to see more industry-specific customization options out of the box. Though their recent AI Vision release suggests they're moving in this direction, some sectors might still need more tailored solutions.

Who Should Consider Motive

Motive is an excellent fit for mid to large-sized businesses in the physical economy, especially those managing complex operations across transportation, construction, or field services. If you're running a fleet of 10+ vehicles or managing numerous physical assets, you'll likely see significant value from their platform.

However, smaller operations might find the full platform more robust than they need – though the modular approach means you can start with basic features and scale up as needed.