New Generation

New Generation is shaping the future of commerce by building AI-native infrastructure that transforms how brands engage with both human customers and AI shopping agents. We envision a world where digital storefronts are not just static pages but dynamic conversational experiences, seamlessly integrating AI to personalize and empower each interaction.

Our mission is to enable brands to thrive in the emerging AI internet era by pioneering sophisticated AI-powered storefronts that reimagine retail. By transforming product data into AI-readable formats and embedding intelligent conversational flows, we unlock new possibilities for personalized shopping and commerce at scale.

Through innovation and dedication, New Generation is creating the foundation for a new kind of digital commerce—one where brands that design for both people and machines can lead the market, fostering deeper connections and driving unprecedented growth in e-commerce.

We've been tracking New Generation (New Gen) since their inception, and their approach to AI-powered commerce is genuinely refreshing. While many companies are rushing to bolt AI onto existing e-commerce platforms, New Gen is building something fundamentally different from the ground up.

A Fresh Take on Digital Storefronts

What caught our attention first was New Gen's sharp focus on making commerce truly AI-native. They're not just adding chatbots to websites - they're completely reimagining how online stores should work in an era where both humans and AI agents do the shopping. The 1200% increase in AI-driven retail traffic they've observed tells us they're onto something big.

Why It's Clever

The secret sauce here is how they transform traditional product catalogs into structured, AI-readable data. This might sound technical, but it's crucial - it means their storefronts can have natural conversations about products and generate personalized experiences on the fly. It's like having a brilliant sales associate who instantly knows everything about your inventory and each customer's preferences.

Who Should Be Excited

We see this as a game-changer for forward-thinking brands who understand that the future of shopping isn't just about pretty websites anymore. With backing from heavy hitters like South Park Commons and angels from Pinterest and Meta, New Gen has the expertise and resources to deliver on their vision.

Their $4.5M seed round in May 2025 is impressive, but what's more compelling is their founders' background - with experience from Stripe and Meta, they bring the perfect blend of payments and AI expertise to tackle this challenge. We'll be watching their growth closely, especially as more brands realize they need to optimize for both human and AI shoppers.