Nooks

At Nooks, we envision a future where sales professionals are empowered to focus on what truly matters—the human connection—while AI seamlessly automates the tedious, repetitive tasks that burden them. Our mission is to revolutionize the sales process by augmenting human capabilities with intelligent automation, creating a world where every sales interaction is more meaningful, productive, and fulfilling.

We harness cutting-edge AI technologies to deliver a human-centric sales assistant platform that transforms how sales teams generate pipeline, close deals, and upskill through data-driven coaching. By embedding AI deeply into everyday sales workflows, we enable teams to operate with unprecedented efficiency and strategic insight, propelling both individual and organizational growth at scale.

Guided by a bold vision and innovative spirit, Nooks is building the future of sales—a future where technology enables genuine human connection, drives impactful outcomes, and unlocks new possibilities for sales organizations globally.

After spending time exploring Nooks' AI sales platform, we're genuinely impressed by how they've tackled one of the biggest challenges in modern sales: freeing reps from mind-numbing busywork. While there's no shortage of AI sales tools out there, Nooks stands out for its refreshingly human-centric approach.

A Thoughtful Take on Sales AI

What caught our attention isn't just what Nooks does, but how they do it. Instead of trying to replace salespeople with AI (a path many startups are taking), they've built an intelligent assistant that handles the tedious parts of selling – like hunting down phone numbers, leaving voicemails, and logging activities. It's like having a hyper-competent sales coordinator working alongside you.

Impressive Growth and Validation

The numbers tell a compelling story. With $70 million in funding and a remarkable 4x ARR growth in 2025, Nooks isn't just another AI startup with big promises. They're winning 86% of head-to-head competitions against rivals, suggesting they've cracked the code on what sales teams actually need.

Their customer impact is equally noteworthy. When companies report generating hundreds of millions in pipeline through the platform, it's clear Nooks is delivering real value, not just flashy features.

Where It Really Shines

The AI Coaching Assistant particularly impressed us. While most platforms focus solely on automation, Nooks recognizes that better sales outcomes also require better salespeople. Their approach to AI-powered role-play and call scoring feels like a genuine breakthrough for sales training.

We also appreciate their serious approach to security and compliance. With SOC 2 Type II, GDPR, and ISO 27001 certifications, they've clearly invested in the enterprise-grade infrastructure that major sales organizations demand.

Room for Growth

If there's one area where Nooks could expand, it's in providing more specialized solutions for different industries. While their current platform is robust, we'd love to see industry-specific versions that understand the nuances of selling in healthcare, tech, or financial services.

Overall, Nooks stands out as one of the more thoughtful and well-executed AI sales platforms we've reviewed. For sales teams drowning in administrative tasks but wary of fully automated solutions, it hits a sweet spot between innovation and practicality.