Optise

We envision a future where every B2B website is not just a digital presence, but a powerful, revenue-generating asset. At Optise, our mission is to redefine how businesses engage with their online audiences by transforming complex data into clear, actionable insights through advanced AI technologies.

Our platform harnesses large language models and vision analysis to decode the unique structure and goals of each website, delivering recommendations that empower marketing teams, developers, and management to collaborate effortlessly and optimize with precision. We are building the future of digital B2B revenue channels—websites that truly reflect the passion behind a brand and convert visitors into loyal customers.

Optise is committed to making sophisticated website intelligence accessible, reducing dependence on costly agencies and complex tools while driving measurable impact. We are shaping the nexus of technology and business growth to create websites that not only perform but inspire.

We've been watching the B2B website optimization space for years, and Optise caught our attention with its refreshingly different approach. While most analytics tools bombard you with endless dashboards and metrics, this Icelandic startup has created something that actually makes sense of the chaos.

A Smart Take on an Old Problem

What impressed us most about Optise is how it transforms complex website data into crystal-clear action items. Their AI engine doesn't just crunch numbers — it actually understands what makes B2B websites tick, from SEO performance to user experience. It's like having a seasoned digital consultant who never sleeps.

Where It Really Shines

The platform's ability to prioritize improvements is a game-changer. Instead of drowning in a sea of "things to fix," you get a clear roadmap of what matters most for your specific website and audience. We particularly love how it brings together marketing teams and developers with actionable insights they can both understand and implement.

The AI technology stack is impressive too, combining language models for SEO analysis with visual AI for layout optimization. It's the kind of sophisticated tech that usually requires a team of specialists, made accessible through a single platform.

Who Should Get Excited

If you're running a B2B company and your website isn't performing as well as it should (let's be honest, whose is?), Optise deserves your attention. It's especially valuable for teams who want to reduce their dependence on expensive agencies while maintaining professional-grade website optimization.

While it's still early days for this 2025-founded startup, their $2.2M pre-seed funding and early client successes suggest they're onto something special. We'll be watching closely to see how they evolve, but their fresh approach to an age-old problem makes them one to watch in the B2B space.