Peec AI

Peec AI envisions a future where marketing transcends traditional search paradigms to thrive in AI-driven search ecosystems. We are dedicated to empowering marketing teams by illuminating brand visibility within emergent AI search environments such as ChatGPT, Perplexity, Claude, and Gemini, redefining how brands connect with their audiences.

Our platform harnesses innovative AI and advanced UI scraping technologies to decode and measure brand presence with unprecedented accuracy, providing marketers with actionable insights to navigate and excel in a visibility-based landscape. Peec AI exists to transform marketing strategy, enabling businesses to anticipate, adapt, and lead in the evolving AI search economy.

We've been tracking Peec AI since their explosive entry into the marketing tech scene, and we're genuinely impressed by how they're tackling one of digital marketing's biggest emerging challenges. Their platform is essentially the Google Analytics for AI search – something we didn't know we needed until now, but suddenly can't imagine living without.

A Fresh Take on Search Analytics

What caught our attention first was Peec's innovative approach to tracking brand visibility in AI search environments. Instead of relying on traditional API data, they've developed a clever UI scraping system that mimics real user interactions with AI models. It's like having a dedicated team of researchers constantly checking how your brand appears across ChatGPT, Claude, and other AI platforms.

Impressive Growth Trajectory

The numbers speak volumes: €650,000 in ARR shortly after launch, with weekly growth hitting €80,000. That's the kind of traction that turns heads. And investors clearly agree – securing €7 million in funding within just five months of founding isn't just impressive, it's almost unheard of for a European marketing tech startup.

Where It Really Shines

What we love most is how Peec AI bridges the gap between traditional SEO and what they call "GEO" (Generative Engine Optimization). Their real-time monitoring of AI conversations about brands feels like a glimpse into the future of digital marketing. For marketing teams struggling to understand their visibility in AI-driven search, this tool provides much-needed clarity.

While the platform currently focuses on larger businesses and agencies, we see this as just the beginning. As AI search continues to reshape how people find information online, tools like Peec AI will become increasingly essential for businesses of all sizes trying to maintain their digital presence.