Persado

We envision a future where every customer interaction is powered by precisely the right language to inspire meaningful connections and business growth. Our mission is to transform marketing communications by infusing data and emotion into every message, creating an unprecedented level of impact across industries shaped by trust, compliance, and innovation.

At Persado, we harness advanced AI technologies including natural language generation and machine learning to decode and optimize the emotional elements embedded in language. Our platform is designed not just to automate but to elevate how enterprises engage customers, ensuring every word resonates deeply and drives measurable results.

We are committed to pioneering ethical AI solutions that balance creativity and compliance, empowering marketers in regulated industries to innovate with confidence and speed. Together, we are building a future where technology enhances human connection through the art and science of language.

We've been watching Persado since 2012, and frankly, they were playing the AI marketing game before most people even knew what GPT stood for. While everyone else was scrambling to figure out generative AI in 2022, Persado had already spent a decade perfecting the art of AI-driven language optimization for enterprise clients.

What caught our attention isn't just another marketing automation tool—it's their obsession with the science behind why certain words drive action. They've built their Motivation AI platform on over 1.2 billion consumer interactions, essentially creating a massive lab for understanding what language actually converts.

The Numbers Don't Lie

Here's what impressed us most: their clients see an average 41% lift in conversion rates. That's not a typo. When household names like Chase, Verizon, and NatWest stick with a platform, you know it's delivering real value.

We tested their claims about faster time-to-market, and the compliance automation really does speed things up. For heavily regulated industries, this isn't just nice-to-have—it's game-changing when legal review cycles shrink from weeks to days.

Built for the Big Leagues

Persado isn't trying to be everything to everyone, and we respect that focus. They've laser-targeted large enterprises in banking, insurance, and telecom—sectors where one wrong word in a marketing message can trigger regulatory headaches.

Their Marketing Compliance Agentic AI actually analyzes copy for brand alignment, performance potential, and regulatory compliance simultaneously. We've seen plenty of AI tools that optimize for clicks, but few that can navigate GDPR requirements while doing it.

Where They Excel (And Where They Don't)

If you're a Fortune 500 company with complex compliance needs, Persado hits differently than generic AI writing tools. Their integration with 40+ marketing platforms means it plugs into existing workflows without forcing a complete tech stack overhaul.

But let's be honest—this isn't for startups or small businesses. With over 400 employees and enterprise-grade infrastructure, Persado is built for organizations that measure success in millions of customer interactions, not hundreds.