Photoroom envisions a world where high-quality visual content creation is accessible to everyone, removing traditional barriers through intelligent automation. By leveraging advanced AI technologies, we empower entrepreneurs, marketers, and global teams to produce standout images without the need for costly professional photographers or time-consuming manual edits.
Our mission is to transform how businesses create and utilize images by providing seamless, scalable tools that handle complex tasks like background removal, retouching, and visual effects at a fraction of the cost and effort. We are building a future where creativity and commerce interlace effortlessly, accelerating visual storytelling and commerce worldwide.
Through relentless innovation and user-centric design, Photoroom is driving the shift toward automated, intelligent visual content production that scales with the ambitions of modern enterprises and creators. Our work amplifies business impact by turning everyday photos into compelling visuals that connect with audiences everywhere.
Our Review
When we first encountered Photoroom, we were skeptical of yet another AI photo editing tool. But after diving deep into their platform, we discovered something refreshingly different: an AI-powered solution that actually delivers on its promise of making professional-grade photo editing accessible to everyone.
From Frustration to Innovation
What caught our attention was Photoroom's origin story. Founded in 2019 by Matt Barros and Eliot Andres, the company was born from a real-world problem: the mind-numbing hours spent manually editing product photos. It's this genuine understanding of user pain points that shows in their thoughtful feature set.
Where Photoroom Really Shines
The standout feature is their AI-powered background removal tool, which consistently produces clean, professional results that rival manual editing. We're particularly impressed by how they've expanded beyond simple editing to offer visual ads automation - a game-changer for e-commerce businesses dealing with large product catalogs.
Their mobile app deserves special mention. In our testing, it handled complex edits with remarkable speed and precision, making it a valuable tool for on-the-go content creators and social media managers.
Growing Into Something Bigger
What's truly impressive is Photoroom's trajectory. They've grown from a mobile app to processing five billion images annually, with heavyweight clients like Amazon and DoorDash on their roster. Their €50m annual recurring revenue (as of 2023) isn't just a number - it's validation that they're solving a real problem at scale.
While the tool works well for individuals, we found it particularly valuable for e-commerce businesses and marketing teams who need to process large volumes of product photos quickly. The ability to maintain consistent quality across thousands of images while saving countless hours makes it a compelling choice for enterprises.
Feature
Background removal
Retouching
Resizing
Polishing
Adding text/effects
Generating scenes
Visual Ads Automation
Playgrounds and calculators for marketplace, retail, and image editing
ROI calculator
FAQs
