POCKLA —Building the infrastructure that will fuel a wave of self-adapting, agentic websites.

POCKLA envisions a future where brands resonate deeply and authentically with their audiences by speaking in the true voice of the internet. We are pioneering a new era of content creation that harnesses the power of AI paired seamlessly with human creativity to capture the fleeting moments that matter culturally and emotionally.

Our mission is to elevate marketing strategies through real-time, emotionally charged insights that empower brands to move faster and connect more meaningfully than ever before. By decoding vast social data streams and translating them into actionable content moments, we enable marketers to create interactive and immersive narratives that outperform traditional approaches.

At POCKLA, we are building a future where technology and creativity converge to transform how stories are told, driving a more vibrant, relevant, and engaged digital landscape where brands and audiences co-create culture in real time.

We've been watching POCKLA since they popped up in 2022, and frankly, we think they're onto something big. This London-based startup isn't just another "AI for marketing" company — they're tackling the very real problem of how traditional brands can compete with creators who seem to effortlessly capture attention online.

The Problem They Actually Solve

Most brands struggle to sound authentic on social media because they're still thinking like advertisers, not entertainers. POCKLA's founders, Hugo Bibby and Rupert Boddington, figured out that the secret sauce isn't just better content — it's timing and cultural relevance.

Their SYNAPSE AI engine analyzes millions of social data points to identify those perfect moments when audiences are emotionally engaged. Then it sends real-time insights straight to marketing teams via WhatsApp, which honestly feels refreshingly practical.

What Makes Them Different

We've seen plenty of AI content tools, but POCKLA's approach caught our attention. Instead of just generating content, they're helping brands find their "internet voice" by identifying what their audience actually cares about right now.

The platform combines AI insights with human creativity to produce UGC-style videos that don't scream "corporate ad." That's harder to pull off than it sounds, and we're impressed they're making it scalable.

The Smart Money Behind Them

Their £2 million in funding tells an interesting story. Getting backed by The Sidemen's VC arm (that's the UK's biggest YouTube group with 146 million subscribers) isn't just about money — it's validation from people who actually understand what makes content work online.

Add in experienced investors like Venrex and industry veterans from Google and MiQ, and you've got a team that knows both the creative and technical sides of the equation.

Who This Really Works For

POCKLA seems tailor-made for social-first consumer brands that are tired of their content getting lost in the noise. If you're a marketing team that knows you need to think more like a creator but doesn't know where to start, this could be your answer.

We're particularly interested to see how they scale this AI-human hybrid approach. The real test will be whether they can maintain that authentic feel as they grow beyond their current client base.