Rewind AI

At Limitless, we envision a future where human memory is no longer constrained by its natural limits, empowering individuals to seamlessly recall every moment, conversation, and insight with unprecedented clarity. Our mission is to unlock perfect memory through AI-driven personal assistants combined with innovative wearable technology, transforming how people capture and interact with their lived experiences.

We are dedicated to building a future where technology amplifies cognitive abilities by blending advanced AI with privacy-centric hardware solutions. Our AI-powered pendant and software suite empower knowledge workers and professionals to transcend cognitive overload, enabling new levels of productivity, creativity, and connectedness in both work and life.

By pioneering this new category of memory augmentation, Limitless is crafting tools that do more than assist — they fundamentally reshape how humans remember, learn, and engage with the world, creating a seamless symbiosis between mind and machine for an enriched human experience.

We'll be honest—when we first heard about Limitless, we were skeptical. Another AI productivity tool? How many of those do we really need? But after digging into what founder Dan Siroker and his team are building, we're genuinely intrigued by their approach to solving a very real problem: our terrible human memory.

A Personal Story That Makes Sense

What caught our attention first wasn't the tech—it was Siroker's origin story. He lost his hearing in his 20s, got it back with a hearing aid at 30, and that experience sparked a bigger question: if we can augment our senses, why not our memory? It's refreshingly honest and human, especially in a space filled with generic "AI will change everything" pitches.

The progression from that personal moment to building Limitless feels natural. They started with Scribe, a meeting bot that gained 30,000 users, learned what people actually needed, then evolved into something more ambitious.

The Hardware Gamble That's Actually Smart

Here's where it gets interesting: most AI productivity companies are pure software plays, but Limitless went hybrid with their $59 pendant. At first glance, it seems risky—hardware is hard, expensive, and full of headaches. But we think they're onto something clever here.

The pendant solves a real friction problem. You can't always have your laptop open or phone out during conversations, but a simple wearable that just... listens? That works everywhere. The tap-to-bookmark feature is particularly smart—it's like having a physical save button for your thoughts.

Privacy Done Right (Finally)

What impressed us most was their privacy approach. In an era where every AI company wants to slurp up your data, Limitless defaults to local storage and processing. You can opt into their "Confidential Cloud" if you want, but it's your choice.

This isn't just good ethics—it's good business. People are getting smarter about data privacy, and positioning themselves as the "private by default" option could be a major competitive advantage.

The Reality Check

That said, we're not ready to crown them the future of productivity just yet. The $350 million valuation feels aggressive for a company that just started shipping hardware. And let's be real—wearables have a mixed track record. Remember Google Glass? Or the dozens of "smart" jewelry pieces that never caught on?

The success will come down to execution: does the pendant actually work reliably? Is the software genuinely useful, or just another AI gimmick? Can they nail the user experience that makes people want to wear this thing every day?

Still, with over 10,000 preorders in their first few days and backing from top-tier investors like Andreessen Horowitz, they've got the resources and early validation to make this work. We're cautiously optimistic—and definitely keeping an eye on how this plays out.