
Roots is dedicated to transforming the insurance industry by reimagining the future of work through advanced AI solutions designed specifically for complex insurance processes. By blending the power of cutting-edge generative AI with human expertise, Roots is creating intelligent digital coworkers that enable insurance professionals to focus on what truly matters—enhancing customer satisfaction and strategic decision-making.
Our mission is to unlock new levels of productivity and operational excellence by harnessing AI that understands the intricacies of insurance data. We are building a future where AI seamlessly integrates with human teams to accelerate workflows, reduce errors, and provide deep insights, driving meaningful change across insurance operations worldwide.
Our Review
Transforming Insurance with Purpose-Built AI
When we first encountered Roots, what immediately caught our attention wasn't just their impressive tech stack — it was their laser focus on solving real insurance industry problems. Unlike general-purpose AI companies trying to be everything to everyone, Roots has carved out a compelling niche by building AI solutions specifically for insurance workflows.
Where They Really Shine
The standout feature is their InsurGPT™ model, which achieves an astounding 98%+ accuracy in processing insurance documents. That's no small feat, especially considering the complex, unstructured nature of insurance paperwork. We've seen plenty of AI solutions stumble with industry-specific jargon and workflows, but Roots seems to have cracked this particular code.
Their client results tell a compelling story: 97% faster processing times and 90% fewer errors in premium calculations. These aren't just incremental improvements — they're transformative numbers that can fundamentally change how insurance companies operate.
The Trust Factor
What really impressed us is Roots' commitment to security and compliance. They've checked all the crucial boxes — ISO 27001, SOC 2 Type 2, HIPAA, and CCPA certification. In an industry where data privacy is paramount, this level of compliance shows they understand what enterprise customers need.
Room for Growth
While Roots is currently focused on major insurance carriers (they work with three of the top five P&C carriers), we'd love to see their technology become more accessible to mid-sized insurers. Their recent $22.2 million Series B funding suggests they're well-positioned to expand their reach.
Overall, Roots stands out as a mature, focused player in the insurtech space. Their dedication to solving industry-specific challenges, rather than chasing broader AI trends, makes them particularly valuable for insurance operations looking to meaningfully transform their workflows.
Agentic AI solutions tailored for insurance
AI-powered digital coworkers for insurance professionals
Proprietary generative AI model InsurGPT™ specialized in insurance data
High accuracy (98%+) and automation of claims and underwriting workflows
Compliance with industry security and privacy standards (ISO 27001, SOC 2, HIPAA, CCPA)






