Second Nature —Customer-facing teams sell better after AI training with us!

Second Nature envisions a future where mastering sales skills is as effortless and natural as breathing. By harnessing cutting-edge AI and lifelike avatars, we are redefining what effective training means — making learning immersive, scalable, and deeply personalized for every customer-facing professional.

Our mission is to transform sales and service teams worldwide through powerful AI-driven role-play simulations that reflect the true dynamics of conversations. We build technology that doesn't just teach but enables individuals to excel consistently, driving meaningful impact for their organizations and customers.

With AI at our core, we are committed to pioneering new possibilities in training that accelerate growth, reduce onboarding friction, and elevate human potential in sales and service to unprecedented heights.

We'll be honest — when we first heard about AI avatars training sales reps, we were skeptical. But Second Nature turned out to be one of those rare companies that actually delivers on the hype. Their platform uses conversational AI to create realistic sales scenarios where reps can practice without the pressure of real prospects watching.

What caught our attention immediately was their client roster. Oracle, Adobe, SAP, Zoom — these aren't companies that mess around with unproven tech. When enterprise giants are trusting you with their sales training, you're clearly doing something right.

The Founder Story That Actually Makes Sense

Here's a refreshing change: founders who spotted a real problem before building the solution. Ariel and Alon met at their kids' kindergarten (we love this detail) and noticed how sales teams struggled with constantly evolving products and messaging. Instead of just complaining about it, they became early pioneers with GPT-3 technology to build something genuinely useful.

The timing was perfect too. They launched in 2018, right as AI was becoming sophisticated enough to handle nuanced conversations but before the market got oversaturated with copycat solutions.

Why This Approach Works

Traditional sales training is painfully outdated — think PowerPoint presentations and awkward role-plays with colleagues. Second Nature flips this by creating AI-driven simulations that feel surprisingly real. Sales reps can practice difficult conversations, get immediate feedback, and repeat scenarios until they nail them.

The platform adapts to different industries too, from insurance to tech to banking. We've seen plenty of "one-size-fits-all" training solutions crash and burn, so this flexibility is crucial for enterprise adoption.

The Numbers Tell the Story

With $15.5 million in funding and over 50,000 users trained, Second Nature has achieved that sweet spot of growth without overhyping. Gartner recognized them as a "Cool Vendor" alongside established players like Gong and Chorus — not bad company to keep.

What impressed us most was their focus on measurable results. In a world full of training platforms that promise vague "improvements," Second Nature actually tracks sales productivity gains. That's the kind of accountability that makes CFOs happy.