Second Nature AI

Second Nature envisions a future where every sales and customer service interaction is not just effective but instinctual, transforming the way enterprises empower their teams worldwide. We exist to fundamentally enhance human potential through the fusion of conversational AI and immersive training experiences that make mastery accessible to all.

Harnessing advanced AI-driven role-play simulations and lifelike avatars, we are building a world where training is seamlessly integrated into daily workflows, adaptable across industries and languages. Through precise, personalized feedback powered by cutting-edge technology, we enable individuals and organizations to continuously evolve and excel in the face of ever-changing markets.

Our mission is to revolutionize sales and service effectiveness by democratizing scalable, impactful learning that turns complex skills into second nature. We are creating the future of workforce development that amplifies success at every level through innovation, empathy, and relentless commitment to progress.

We've been watching Second Nature since they emerged from Tel Aviv in 2018, and honestly, they've built something pretty special. While most sales training companies were still stuck in the world of static PowerPoints and awkward role-plays with colleagues, these folks were busy creating AI avatars that could actually hold realistic sales conversations.

What caught our attention first was their origin story — two dads who met at kindergarten pickup and decided to revolutionize sales training. It sounds like something out of a startup fairy tale, but the execution has been anything but amateur.

The AI Magic That Actually Works

Here's where Second Nature gets interesting: they were among the first to jump on GPT-3 technology for conversational simulations. That early bet paid off big time. Their AI personas don't just read from scripts — they adapt, react, and even throw curveballs at trainees based on mood and customer type.

We tested their platform, and the realism genuinely surprised us. The avatars have facial expressions, realistic voice patterns, and can handle objections in ways that feel authentically human. It's like having a tireless prospect who never gets annoyed at your 47th practice pitch.

Built for the Real World

What we love most is how practical they've made everything. You can upload your existing training materials — PDFs, PowerPoints, audio files — and their system automatically creates role-play scenarios. No technical wizardry required on your end.

The multilingual support (20+ languages and counting) shows they're thinking globally from day one. And with clients like Oracle, Adobe, and SAP already on board, they're clearly solving real problems for serious companies.

The Numbers Tell the Story

G2 ranked them 2nd out of 44 providers in sales training software, which is impressive for a relatively young company. With 50,000+ people already trained on their platform, they're moving beyond the "interesting startup" phase into legitimate market player territory.

Their $15.5 million in funding might seem modest compared to some AI companies, but we actually see that as a strength. They're building sustainably and focusing on product-market fit rather than burning cash on flashy marketing.