Seenit

Seenit envisions a future where authentic video storytelling is democratized across organizations, empowering every individual to contribute their unique perspective to collective narratives. We are building a platform that transforms everyday experiences into powerful video stories, amplifying voices from within communities, employees, and customers alike.

At the heart of our mission is the seamless fusion of crowdsourcing and AI technology, which enables us to deliver impactful, on-brand content tailored to diverse organizational needs. By fostering genuine, human-centered communication, we are reshaping how companies connect with audiences and cultivate culture from the inside out.

We strive to create an innovative ecosystem where storytelling transcends barriers of location or role, unlocking new possibilities for engagement, authenticity, and shared purpose in the digital era.

We've been watching Seenit for a while now, and honestly, it's one of those companies that makes us think "why didn't we see this coming sooner?" Founded by Emily Forbes after she watched protesters at a rhino documentary filming turn into impromptu storytellers with their smartphones, Seenit has quietly built something pretty remarkable in the enterprise video space.

The Lightbulb Moment That Actually Worked

Forbes' origin story isn't your typical "I was frustrated with existing solutions" founder tale. She literally watched a crowd become content creators in real-time and realized that organizations were sitting on goldmines of authentic stories—they just didn't have the right tools to capture them. Seven years later, that insight has turned into a platform that's helping companies like Amazon, BBC, and Spotify crowdsource video content from their own people.

What we find compelling is how they've stuck to their core insight while evolving the execution. It's not just about collecting videos anymore—it's about turning those authentic moments into a content engine.

Where the AI Actually Makes Sense

We're pretty skeptical of AI features that feel tacked-on, but Seenit's "Co-Producer" tool is different. Once you've got employee videos flowing in, their AI automatically spins out quote cards, social posts, blog content, and even job descriptions from that same footage. It's like having a content team that never sleeps, turning one video into five different assets.

The math here is compelling—instead of your HR team scrambling to create employer brand content from scratch, you're amplifying what your people are already excited to share. We've seen case studies showing 200% increases in career site traffic, which suggests this isn't just feel-good content but stuff that actually moves business metrics.

The Quiet Success Story

What surprised us most about Seenit is how under-the-radar they've managed to stay while building something substantial. With around $5.5 million in estimated revenue and 30 employees, they're not chasing unicorn valuations—they're building a profitable business solving a real problem. Getting named to Wired's Top 100 European Startups didn't hurt either.

The client roster speaks volumes too. When you're working with Amazon's scale and BBC's content standards, you've clearly figured out how to make enterprise-grade video crowdsourcing actually work. That's not easy to fake.