Spoke

We envision a future where every video meeting is transformed into a seamlessly intelligent collaboration experience, empowering participants to contribute fully and meaningfully. At Spoke, we are dissolving barriers in business communication by embedding real-time AI intelligence like live translations, sentiment insights, and automated summaries directly into meetings.

Our mission is to redefine how teams engage in conversations, making meetings more inclusive, impactful, and efficient. Through our innovative technology and Meeting BaaS platform, we enable developers and enterprises to integrate sophisticated conversational automation and insights that catalyze better decision-making and operational agility.

By harnessing AI and deep integration with leading video platforms, Spoke is building the future of intelligent meeting ecosystems that drive productivity and foster meaningful dialogue across diverse teams and industries worldwide.

When we first encountered Spoke, we'll admit we were a bit skeptical. Another AI meeting assistant? How different could it really be?

Turns out, quite different. This Paris-based startup has been quietly building something genuinely clever since 2020, and their approach caught our attention immediately.

The Dual Strategy That Works

Most companies in this space pick a lane and stick to it. Spoke said "why not both?" and built two complementary products that actually make sense together.

Their Spoke app serves as a straightforward AI meeting assistant for sales teams — think transcription, summarization, and conversation analytics baked right into your video calls. Nothing revolutionary there, but the execution feels solid with 45,000 users and over $500K in sales backing that up.

But here's where it gets interesting: they've also created Meeting BaaS, an API platform that lets other developers embed intelligent meeting bots into their own products. It's like they're selling both the finished product and the ingredients to make your own.

What Actually Impressed Us

The technical depth here is noteworthy. We're talking about APIs that work across Google Meet, Zoom, and Microsoft Teams — anyone who's tried to navigate those platform integrations knows that's no small feat.

Their white-labeling options and 300+ business tool integrations suggest they've thought beyond just "let's transcribe meetings." They're positioning themselves as infrastructure, which is smart positioning in a crowded market.

Plus, there's something refreshing about their open-source approach to meeting bot development. They're not just building a walled garden; they're creating tools for others to build with.

The Sweet Spot They've Found

Spoke seems to work best for two distinct groups: sales teams who want plug-and-play meeting intelligence, and developers who need robust APIs to build their own conversation management systems.

For sales teams, the value proposition is clear — less manual note-taking, better conversation insights, and smoother CRM integration. For developers, it's about not having to reinvent the wheel when building meeting-centric features.

We appreciate that they're not trying to be everything to everyone. Instead, they've carved out a specific niche around conversation intelligence and doubled down on it. Sometimes that focused approach is exactly what wins in the long run.