SwitchLight Studio

At Beeble, we envision a future where the artistry of filmmaking and visual effects is accessible to every creator, transcending traditional barriers of cost and complexity. Our mission is to empower indie filmmakers, VFX artists, and storytellers worldwide by delivering highly controllable, Hollywood-level virtual lighting and post-production tools that redefine visual storytelling.

We harness cutting-edge AI and physically based rendering technologies to transform ordinary 2D footage into dynamic, physically accurate 3D environments, granting unprecedented control over lighting, textures, and perspectives. Our innovations not only democratize the creative process but also unlock new possibilities for immersive, realistic content that resonates deeply with audiences.

Driven by a commitment to advancing the future of digital filmmaking, Beeble is pioneering tools that blend technical precision with creative freedom, reshaping how stories are told and experienced across mediums and cultures.

When we first heard about Beeble, we'll admit we were skeptical. Another AI video startup promising to "revolutionize" filmmaking? We've seen this movie before. But after digging deeper into what this Seoul-based team has built, we're genuinely impressed—and a little excited about what this could mean for indie creators.

The Game-Changing Tech Behind the Hype

Here's where Beeble gets interesting: instead of just throwing more generative AI at video problems, they're solving something incredibly specific and valuable. Their SwitchLight Studio can take any 2D footage and automatically convert it into a physically accurate 3D representation—complete with realistic geometry and textures.

What that means in practice? You can reshoot lighting for any scene after the fact. Change the time of day, add dramatic shadows, or completely swap out backgrounds—all with Hollywood-level quality. We tested some of their demo footage, and the results genuinely look like they came from a big-budget production.

Why This Feels Different

The founding story here actually matters. These aren't random entrepreneurs chasing AI trends—they're five former Krafton researchers who spent years working on machine learning for games. They understand the technical challenges of realistic rendering, and it shows in their approach.

Unlike most AI video tools that give you flashy but unpredictable results, SwitchLight Studio offers precise control. You're not rolling dice with a prompt and hoping for the best. You're getting professional-grade tools that work consistently, which is exactly what working creators need.

The Numbers Tell a Story

Here's what caught our attention: their mobile app already has 3 million downloads and has been generating revenue since October 2023. That's real traction, not just venture capital hype. Their recent $4.75 million seed round and $25 million valuation feel reasonable rather than inflated, especially given the technical depth of what they've built.

The fact that it runs locally on any machine with 8GB+ VRAM is smart too. No cloud dependency, no subscription anxiety—you own the tool and can use it offline. That's going to resonate with professional users who value reliability over convenience.

Who This Actually Serves

We think Beeble has found a sweet spot that bigger players are missing. This isn't for TikTok creators or casual users—it's purpose-built for indie filmmakers, VFX artists, and small studios who want big-budget results without big-budget costs. The integration with Blender and Unreal Engine shows they understand their target market's existing workflows.

If you're working on narrative content where lighting and atmosphere matter—whether that's short films, commercials, or game cinematics—this tool could genuinely change how you work. We're curious to see how they scale beyond their current seven-person team, but the foundation they've built feels solid.