Theysaid —Turn low-response surveys into actionable AI conversations that drive customer value and revenue.

TheySaid is dedicated to reshaping how organizations understand and act on customer and employee insights by harnessing the power of conversational AI. We envision a future where feedback is not a static data point but a dynamic dialogue that drives real-time, informed business decisions.

By bridging the depth of human interviews with the scale and immediacy of AI-driven surveys, TheySaid is building the essential operating system for truth in organizations—empowering every team to uncover authentic insights effortlessly and act with confidence.

Our platform transforms feedback into a strategic asset, enabling smarter, faster, and more meaningful connections between businesses and their audiences, fueling innovation and sustainable growth across industries.

We've been watching the feedback and survey space evolve for years, and TheySaid caught our attention for doing something genuinely different. While most survey tools are still stuck in the multiple-choice era, these folks are building what feels like the future—AI that actually holds conversations with your respondents.

What impressed us right away is the founding team's pedigree. Lihong and Chris Hicken were part of the UserTesting team that took the company public in 2021, so they've seen firsthand how broken traditional feedback collection can be at scale.

The "Aha" Moment That Started It All

The origin story here is refreshingly honest. The founders were frustrated with the same things we all hate about surveys—terrible response rates, surface-level answers, and that dreaded "survey fatigue" that makes people click through without thinking.

Their solution? Start with a single AI-powered question that could actually follow up like a human interviewer would. That simple concept has evolved into a full platform that's equal parts survey tool and research assistant.

What Makes This Actually Different

TheySaid's core insight is brilliant: why choose between the depth of interviews and the scale of surveys when AI can give you both? Their conversational approach adapts questions based on previous answers, digging deeper when someone mentions something interesting.

We love that setup takes less than a minute—you can literally point the AI at your website or an internal document and it figures out what to ask. No more spending hours crafting the perfect survey logic.

The platform handles everything from win-loss interviews to UX testing to employee feedback. That's a lot of ground to cover, but the conversational AI approach seems to work across all these use cases.

Who Should Pay Attention

This isn't just for market researchers. We see value for product teams trying to understand user needs, sales teams conducting win-loss analysis, and HR departments wanting better employee insights.

The real sweet spot seems to be mid-market companies that need research-grade insights but don't have dedicated research teams. TheySaid democratizes the kind of deep customer understanding that used to require expensive consultants or specialized staff.

If you're still sending out static surveys and wondering why your response rates are terrible, it's time to see what conversational AI can do for your feedback game.