At Turns, we envision a future where the operational challenges of laundromats and dry cleaners are not just managed but transformed into opportunities for growth and innovation. Our mission is to empower these businesses worldwide by delivering intelligent, integrated management solutions crafted from firsthand industry experience.
We are driven by the ambition to revolutionize the laundromat and dry cleaning landscape through advanced software that combines AI automation, seamless payments, and real-time insights. By merging technology with deep sector knowledge, we create tools that simplify workflows, enhance customer engagement, and unlock new revenue potentials.
As we lead this change, our commitment is to build a unified platform that supports diverse service models globally, fostering a modern, efficient, and scalable ecosystem for laundromat operators everywhere. We are not just building software; we are shaping the future of how this essential industry operates and thrives in the digital age.
Our Review
Built by Operators, For Operators
What caught our attention first about Turns isn't just their software—it's their origin story. The founders aren't typical Silicon Valley tech bros who thought they could "disrupt" laundromats from the outside. They actually ran dry cleaning operations in India and felt the pain points firsthand.
This shows in their product design. Instead of cramming features that sound good on paper, they've built tools that solve real problems operators face daily: juggling spreadsheets, managing pickup schedules, and keeping customers informed without drowning in manual tasks.
The All-in-One Promise That Actually Delivers
We're usually skeptical when companies claim to be "all-in-one" solutions—it often means they're mediocre at everything. But Turns seems to have nailed the integration between POS, delivery management, customer communications, and analytics.
The AI automation for customer SMS notifications is particularly clever. It's one of those features that sounds simple but saves operators hours of manual work each week. Plus, their 4.8 app store rating suggests customers aren't just tolerating the interface—they actually like using it.
Smart Money Moves
The recent PayRange acquisition tells us two important things. First, Turns built something valuable enough for a payment industry leader to write a check and integrate it into their platform. Second, this partnership could be a game-changer for U.S. expansion.
PayRange already handles mobile payments for thousands of laundromats, so combining that reach with Turns' operational software creates a powerful one-two punch. Their goal of powering 5,000+ laundromats within 24 months suddenly seems realistic rather than ambitious.
Who Should Consider Turns
This isn't for every laundromat owner. If you're running a simple coin-op setup and happy keeping things old-school, Turns might be overkill. But if you're offering pickup and delivery, managing multiple service types, or planning to scale beyond a single location, their platform makes sense.
The fact they're already serving 500+ businesses globally—and growing fast—suggests they've found their sweet spot with operators ready to modernize but not lose the personal touch that keeps customers coming back.
All-in-one software platform integrating POS, business management, pickup & delivery management
Real-time analytics and AI automation
Customer growth tools
Employee management and payroll
Supports Wash Dry Fold, Pickup and Delivery, and self-service models
Automated customer communications (SMS notifications, card payments)
Eliminates need for spreadsheets, separate CRM or timesheets
FAQs
Turns
