TwelveLabs

At TwelveLabs, we envision a future where machines grasp video content with human-level reasoning, transforming how the world accesses and interacts with video. Our mission is to unlock the full potential of video by building AI systems that understand video not just as sequences, but as rich, multidimensional experiences merging audio, text, movement, and context.

We are pioneering novel multimodal AI architectures and intelligent agents to enable advanced search, analysis, and task automation across vast video libraries. By making video as accessible and actionable as text, we are opening unprecedented possibilities for creativity, learning, and enterprise productivity.

Driven by groundbreaking foundation models and immersive tools, TwelveLabs is shaping a future where video-native AI empowers diverse industries to extract meaningful insights and innovate with video like never before.

After spending time exploring TwelveLabs' technology and speaking with industry experts, we're genuinely impressed by how they're revolutionizing video understanding. While many AI companies are focused on text and images, TwelveLabs has taken on the more complex challenge of making video content as searchable and analyzable as text – and they're doing it remarkably well.

A Fresh Take on Video Intelligence

What sets TwelveLabs apart is their unique approach to video analysis. Instead of treating videos as simple sequences of frames, they've developed technology that understands video as a complex, multidimensional space. This means their AI can grasp context, relationships, and nuances in ways that feel surprisingly human.

Powerful Yet Accessible

We're particularly impressed by how TwelveLabs balances sophisticated technology with practical usability. Their "Jockey" agent lets you give natural language commands like "find all product demos from last quarter" or "create a highlight reel of customer testimonials" – tasks that would typically take hours of manual work.

The no-code Playground is another standout feature, making advanced video AI accessible to non-technical users while still offering robust APIs for developers who need deeper integration.

Where It Really Shines

The platform truly excels in enterprise settings, especially for media companies, advertisers, and educational institutions dealing with massive video libraries. With backing from tech giants like NVIDIA and Samsung, plus around $107 million in funding, they've got the resources to keep pushing boundaries.

While the $14.7 million annual revenue suggests they're still growing, the technology's potential for transforming video workflows across industries is enormous. If you're managing large video archives or need to extract meaningful insights from video content, TwelveLabs should definitely be on your radar.