Visual Electric envisions a future where creative professionals are empowered through seamless integration of AI-driven image and video generation, enabling unprecedented control and flexibility over brand storytelling. Their mission is to transform the creative workflow by providing a dynamic platform that turns inspiration into reality on an infinite canvas.
At the core of Visual Electric’s innovation is the belief that technology should amplify human creativity, not constrain it. By harnessing cutting-edge AI and intuitive design tools, they are building new paradigms for content creation where ideas can evolve fluidly from static images into vibrant moving narratives, enhancing both efficiency and artistic expression.
Now part of Perplexity, Visual Electric is pioneering a future where creative tools are not just utilities but essential collaborators, driving meaningful change in how stories are told and experienced across diverse media landscapes worldwide.
Our Review
We were impressed by Visual Electric's approach to AI-powered design—this wasn't just another image generator thrown into the market. The team behind it brought serious pedigree from Facebook, Apple, and Dropbox, and it showed in their execution.
What caught our attention was how they tackled the infinite canvas concept. Most AI tools give you a single image and call it a day, but Visual Electric let designers generate, edit, and transform their creations into videos all in one fluid workspace. That's exactly the kind of workflow integration creative professionals have been craving.
Why the Product Stood Out
The platform's ability to maintain brand consistency across generated content was genuinely clever. We've seen too many AI tools that produce beautiful one-offs but fall apart when you need cohesive imagery for a campaign. Visual Electric seemed to crack this code, which explains why companies like Hims & Hers and Dialpad were using it.
The image-to-video conversion feature was another standout. While competitors were focused on static generation, Visual Electric was already thinking about motion and storytelling—a smart bet on where creative workflows were heading.
A Bittersweet Ending
Here's where the story gets interesting: Perplexity swooped in and acquired the entire team for their new Agent Experiences group. It's one of those acquisitions that makes perfect sense—Perplexity wants to compete with Google and OpenAI in the creative AI space, and Visual Electric's team had already proven they could build polished, professional-grade tools.
The downside? Visual Electric as a standalone product is getting sunset over 90 days. Existing users can export their data and get refunds, but it's still a loss for the design community that was just getting comfortable with the platform.
What This Means for the Future
We're curious to see what this talented team builds within Perplexity's ecosystem. They've shown they understand creative workflows better than most AI companies, and now they have the resources of a major AI platform behind them. If they can bring that same thoughtful approach to Perplexity's creative tools, we might see something even more impressive down the line.
Visual Electric's brief run proves there's real demand for AI tools built specifically for creative professionals—not just tech demos dressed up as products.
Feature
Generate AI images on an infinite canvas
Edit images seamlessly
Convert images into videos
Speed up creative ideation process
Maintain consistency in brand imagery
FAQs
