Zapier

Zapier envisions a future where technology seamlessly collaborates across platforms to empower individuals and organizations to focus on what truly matters. By weaving together thousands of web applications into a unified ecosystem, it unlocks unprecedented productivity and innovation without the barriers of coding.

Driven by a commitment to democratize automation, Zapier harnesses intelligent workflows and AI orchestration to remove friction from daily work, enabling creative problem solving and accelerated growth globally. It is building a connected digital world where work happens smarter, not harder.

Fueled by innovation and a remote-first ethos, Zapier continues to expand the boundaries of app connectivity, inspiring a productivity revolution that champions inclusivity, efficiency, and transformation for millions of users worldwide.

We've been watching Zapier evolve since its 2011 launch, and what strikes us most isn't just the platform itself — it's how they've quietly revolutionized the way businesses think about automation. While other companies chase flashy features, Zapier solved a painfully common problem: making your apps actually talk to each other.

The founders' origin story resonates with anyone who's ever worked in a modern office. Wade Foster was manually syncing data between marketing tools when he realized there had to be a better way. That frustration became the foundation for what's now an 8,000-app ecosystem that handles over 25 million automated workflows.

What Makes It Click

Zapier's genius lies in its simplicity. We tested workflows that would typically require a developer, and honestly? We had them running in minutes. The "Zap" concept — trigger, action, done — makes automation feel less like programming and more like connecting digital LEGO blocks.

Their app integration library is genuinely impressive. From mainstream tools like Slack and Gmail to niche industry software, they've built bridges everywhere. We particularly appreciate how they've maintained quality while scaling — integrations actually work reliably.

The Remote-First Advantage

Here's something that caught our attention: Zapier has been fully remote since day one, with 800+ employees across 40 countries. This isn't just a pandemic pivot story — it's proof that distributed teams can build world-class products when the culture is right from the start.

This remote-first approach seems to fuel their understanding of modern workflow challenges. They're solving problems they actually live with daily.

Smart Money Moves

Perhaps most remarkable is their funding story — or lack thereof. After a single $1.3 million seed round in 2012, they've grown to a $5 billion valuation without additional venture capital. That's either incredible discipline or incredible confidence in their business model.

We suspect it's both. When you're profitable and growing organically, you can focus on customers instead of investors. It shows in their product decisions.

Who Should Pay Attention

Zapier works best for teams drowning in manual data entry and repetitive tasks. If you're spending hours copying information between systems, this platform will feel like magic. Small to mid-sized businesses get the most value, though we've seen Fortune 100 companies use it extensively too.

The sweet spot seems to be organizations with 10-500 employees who need enterprise-level automation without enterprise-level complexity. Zapier delivers exactly that balance.