ABOUT BASETEN
Baseten provides the infrastructure, tooling, and expertise needed to bring great AI products to market - fast. Backed by top investors including IVP, Spark Capital, Greylock, and Conviction, we’re trusted by leading AI-driven innovators like Writer, Abridge, Bland, Patreon, Descript, Retool, and Zed to deliver industry-leading performance, security, and reliability for their mission-critical workloads. With our recent $75M Series C funding, we’re growing fast to make AI accessible across all products.
ABOUT THE ROLE
We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers.
If you’re passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you.
KEY RESPONSIBILITIES
Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers.
Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams.
Content Development: Create high-quality marketing assets, including solution briefs, white papers, technical blogs, demos, and customer case studies.
Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits.
Customer Engagement: Drive initiatives targeting developers through community programs, events, webinars, and educational content.
Market Insights: Conduct competitive and market analysis to identify trends and inform product positioning strategies.
KEY PERFORMANCE INDICATORS (KPIs)
Success in this role will be measured by your ability to:
Deliver Product Launch Impact
Deliver timely and successful product launches with measurable adoption among target customers.
Pipeline Influence
Increase marketing-sourced and influenced pipeline through enterprise campaigns and sales enablement.
Content Engagement
Drive growth in engagement with technical content (e.g., downloads, views, shares) among developer and enterprise audiences.
Developer Community Growth
Expand participation and activity in developer-focused programs (webinars, events, forums).
Competitive Positioning
Improve win rates by strengthening product differentiation through messaging and positioning.
Sales Enablement Effectiveness
Equip sales teams with assets and training that improve deal velocity and conversion rates.
QUALIFICATIONS
5–10 years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.
Proven success creating technical product marketing content and campaigns targeting developer audiences.
Strong understanding of enterprise customer needs and experience building marketing programs for large organizations.
Excellent written and verbal communication skills, with the ability to simplify complex concepts.
Technically adept and comfortable working with engineering teams to understand product capabilities.
Experience with AI/ML products is a plus but not required.
Ability to thrive in a dynamic, fast-paced environment with multiple stakeholders.
PREFERRED SKILLS
Familiarity with developer ecosystems, APIs, and modern software development practices.
Knowledge of AI/ML infrastructure, model serving, and performance optimization concepts.
BENEFITS
Competitive compensation package.
This is a unique opportunity to be part of a rapidly growing startup in one of the most exciting engineering fields of our era.
An inclusive and supportive work culture that fosters learning and growth.
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
