About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.
About the role
HeyGen is seeking a product marketer to own the end-to-end process of turning new product releases into impactful, market-ready campaigns. This role combines product fluency with creative instincts for trends, storytelling, and distribution. You will work closely with product managers to define positioning, shape narratives, and package launches into campaigns that resonate with our target users.
The right candidate will understand how to operate at the intersection of product marketing and cultural relevance. You will bring an informed view of what is resonating in AI, video, and the creator economy, and be able to weave those trends into launch stories that feel timely, authentic, and differentiated.
What you’ll do
- Create the launch story - define naming, taglines, angles, and narratives that make people want to try it now.
- Partner with product managers to understand new features, user impact, and competitive context.
- Define positioning and messaging that captures both functional value and cultural resonance.
- Equip the content & growth teams with clear briefs, messaging guides, and asset direction that scale across channels.
- Package launches into structured campaigns with clear deliverables, messaging frameworks, and content direction for distribution teams.
- Manage the end-to-end launch activation process in collaboration with design, growth, and content teams.
- Keep a pulse on what’s resonating in the AI, video, and creator ecosystems — and weave those trends into launches.
What makes you a good fit
- 2+ years in product marketing, growth marketing, or related launch-heavy roles in high-growth technology companies.
- Proven ability to run multiple product launches from concept to execution in a fast-paced environment.
- Strong capability to translate technical features into clear, compelling stories for diverse audiences.
- Awareness of current trends in AI, video, and creator ecosystems, with the ability to incorporate them into marketing strategies.
- Comfortable balancing strategic planning with rapid execution.
- Highly collaborative, with experience working across product, engineering, design, and marketing.
- Strong writing and storytelling skills across formats and channels.
Why this role is compelling
- You will directly shape how HeyGen’s innovations are introduced to the market.
- You will combine product marketing fundamentals with creative, trend-aware campaign design.
- You will have the opportunity to create launch narratives that influence both adoption and brand perception.
- You will work in a high-velocity environment where creativity, execution, and cultural awareness all matter.
What HeyGen Offers
- Competitive salary and benefits package.
- Dynamic and inclusive work environment.
- Opportunities for professional growth and advancement.
- Collaborative culture that values innovation and creativity.
- Access to the latest technologies and tools.
Salary Range
$130,000-$150,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
