About the role
We're looking for a hands-on Senior Product Marketing Manager to join our marketing team and drive product positioning, sales enablement, and go-to-market execution for Taktile's AI-native decisioning platform. This is a senior individual contributor role reporting directly to our Head of Marketing. You'll be our bridge between product innovation and market success, working closely with customers, sales, and product teams to ensure our solutions resonate in the market and drive revenue growth.
What you'll do
Drive Customer-Centric Messaging
Spend significant time analyzing sales calls and customer conversations to understand buyer perspectives
Transform technical features into clear value propositions for risk, fraud, and credit leaders
Create compelling one-pagers, solution briefs, and product pages on our website that drive pipeline
Develop positioning that differentiates us from startup competitors and legacy players
Enable Sales Success
Create sales tools based on what actually wins deals
Build playbooks that accelerate deal velocity and improve win rates
Lead Product Launches
Drive go-to-market strategy for new AI agents and decisioning capabilities
Coordinate cross-functional teams to ensure successful market adoption
Measure and optimize launch impact on pipeline and revenue
Identify expansion opportunities based on customer success patterns
Shape Market Strategy
Support analyst relations with Gartner and Forrester
Contribute to thought leadership on AI in financial decisioning
Gather competitive intelligence and maintain battlecards
Partner with content marketing on strategic initiatives
What you'll need
5+ years in B2B product marketing, GTM strategy, or management consulting
Track record of driving measurable revenue impact through marketing initiatives
Experience with complex enterprise sales cycles in financial services, fintech, or B2B SaaS
Proven ability to translate technical products into business value
Critical Skills
Exceptional writing skills with ability to simplify complex concepts
Strong analytical mindset with focus on data-driven decision making
Natural curiosity and customer empathy
Excellent project management and stakeholder collaboration
Nice to have
Experience with risk decisioning, fraud prevention, or credit underwriting
Background at both startups and scale-ups
Technical understanding of AI/ML concepts
Network within financial services or fintech
