At Luma, we’re building multimodal AI to expand human imagination and capabilities. We believe the next leap in AI won’t come from language alone, but from models that can see, understand, create, and interact with the world visually.
Dream Machine is just the beginning. We’re creating an intelligent creative partner that helps people express what’s in their mind’s eye without needing the perfect words. Think: generative AI that’s not just helpful, but beautifully intuitive and deeply visual.
The Role
We need our first Senior Product Marketing Manager (PMM) to lead how our product is positioned, launched, and adopted in the market. This role sits at the intersection of product, marketing, and sales — turning technical capabilities into clear, compelling value for customers and establishing the foundation of the PMM function at Luma.
What a Typical Week Might Look Like:
Message & Motivate: Craft narratives, value propositions, and messaging frameworks that resonate with creators, technical users, and executives.
Launch & Learn: Own go-to-market strategy for new features and models, running campaigns and launches end-to-end in partnership with product and growth.
Enable & Empower: Build sales tools, pitch decks, one-pagers, and case studies that help teams tell the Luma story with clarity and impact.
Listen & Translate: Conduct customer interviews, competitive analysis, and market research, then funnel insights back to influence roadmap and positioning.
Create & Educate: Write blogs, produce tutorials, and ship marketing content that simplifies complex AI into stories that inspire and inform.
Measure & Iterate: Track launch and campaign performance, analyze adoption metrics, and optimize messaging and tactics based on data.
Your Background Looks Something Like:
The Essentials
5–8 years in product marketing, product management, or a related role, ideally in B2B SaaS or creative/AI tech
Proven success leading end-to-end product launches and go-to-market campaigns
Strong storytelling skills — able to turn complex technical details into customer-centric narratives
Analytical and data-driven mindset, tying insights to strategy and measurable outcomes
Skilled at cross-functional collaboration and influencing without authority
Comfortable thriving in a fast-moving, creative, and high-ownership environment
What Would Make You Exceptional:
Experience in AI/ML or generative AI products
Background in design-forward SaaS or creative tools
High-growth or scale-up experience where you built frameworks while delivering results
Technical literacy (machine learning concepts, data workflows)
MBA or technical degree (e.g., Computer Science, Engineering)
You Might Really Thrive Here If…
Zero-to-one is your happy place; you love building functions and processes where none exist
You geek out on AI and can translate complex concepts into stories that resonate with both engineers and execs
Your idea of fun is turning raw product features into campaigns that make customers say “wow”
“Iterate, ship, learn” feels more natural than “draft, revise, approve”
You believe great storytelling can move markets, and you want a front-row seat in shaping a new category
